Tuesday 13 September 2011

COLOR SYMBOLISM

COLOR SYMBOLISM

Color symbolism can vary dramatically between cultures.
Research has also shown that most colors have more positive associations with them than negative.
So, although some colors do have negative connotations (such as Black for a funeral or for evil), these negative elements are usually triggered by specific circumstances.
Peoples age also has an effect on how colors are perceived. For example, children tend to like bright, happy colors.

BLACK
Black is the color of the night, and of "evil."

Black can also be a color of elegance or class (such as a black-tie only event, and black evening gowns.)

Black can also represent ideas such as power, sexuality, sophistication, formality, wealth, mystery, fear, evil, unhappiness, depth, style, sadness, remorse, anger, and mourning.
Black can also represent a lack of color, the primordial void, emptiness.

It can also mean sorrow or mourning, in the Christian tradition of wearing black to funerals.
Black expresses the depths of the unknown, and encourages the imagination of a different world from that of daylight realities.
Used by itself, black can represent bad luck or misfortune.

BLUE
Blue is the color of the Virgin Mary, and is associated with girls who have similar pure qualities.

In addition, it is the color of water and the sea, with all the symbolic references already discussed for that element - that is, blue usually indicates femininity, life, purity, etc., just as water does.
Blue can also symbolize peace, calm, stability, security, loyalty, sky, water, cold, technology, and depression.

BROWN
Brown represents the ideas of earth, hearth, home, the outdoors, comfort, endurance, simplicity, and comfort.
GOLD
Gold evokes the sensation of looking upon waving fields of ripened rice stalks.

Gold is also associated with royalty. It represents the color of the heavens, and is used to decorate statues of the Buddha and religious temples.

GREEN
Green can represent nature, the environment, good luck, youth, vigor, jealousy, envy, and misfortune.

Green, is regarded as the color of eternal life, as seen in evergreens which never change their color from season to season.




ORANGE
Orange can represent energy, balance, warmth, enthusiasm, flamboyant, and demanding of attention.

PINK
The color pink usually serves two purposes. It can be used to show childish innocence, or a character having child-like personality.

Pink is normally a color associated with girls and femininity.
Pink is considered a color of good health and life - we speak of people being "in the pink" or the "freshness" of a newborn babe.
Pink is also associated with sexuality, and purity. That is, a girl who is a virgin in heart and body. Pink is symbolic of pure love, for example. It is also the color used for sexual advertisements.




PURPLE
Purple can represent royalty, spirituality, nobility, ceremony, mysterious, wisdom, enlightenment, cruelty, arrogance, and mourning.

RED
Red can symbolize many things; from blood, to love, to infatuation.

Basically red symbolizes strong emotions, or things of strong emotions rather than intellectual ideas.

For example, red can symbolize excitement, energy, speed, strength, danger, passion, and aggression.
Red is also looked upon as a sensual color, and can be associated with man's most profound urges and impulses.




SILVER/GREY
Silver/Grey symbolizes security, reliability, intelligence, staid, modesty, maturity, conservative, old age, sadness, and boring.

WHITE
White is a sacred and pure color.

It's the color of angles and gods, as the color reflects that which is sacred and pure.

It is also the color of doctors, nurses, and others in the health profession, as well as cleanliness. In fact, the Japanese refer to nurses as "Angels in White".
White can also represent reverence, purity, simplicity, peach, humility, youth, winter, snow, good, cold, clinical, and sterile.

YELLOW
Yellow can symbolize joy, happiness, optimism, idealism, gold, dishonesty, cowardice, deceit, illness, and hazard.



PART – 2
The meaning of color
Color is all around us. We see it all the time. Most of us have no idea the impact color has on our lives. This impact of the many colors in our environment is usually not conscious. Sometimes we get an uneasy feeling in certain rooms or very relaxed in another, but we call this a mood. The "color of mood" can be what is surrounding us.
Color is a vibration of light. In dim light, the color we see will seem different than in bright sun light. Everyone doesn't see the color frequency in exactly the same way. For example, I see a color I call blue-green, which to me is blue with a touch of green. Someone else may call the color green-blue, because he sees more green than I do. Even color-blind people are affected by color.
The spectrum & color psychology
Sir Isaac Newton used a prism in 1666 and saw the rainbow of colors that we know as the electromagnetic spectrum. Showing that sunlight is not one color, the spectrum is red, orange, yellow, green, blue, indigo, violet the 7 basic colors.
The primary colors of light are red, green, and blue. In the 1940's Max Luscher developed a color psychology. He used 8 colors in his color therapy, red, yellow, green, blue, violet, brown, gray and black. He claimed that he could tell a person's stress level and psychological make-up by the order the color was chosen or paired with another color. Later a simpler test used only green, yellow, red and blue.
Today we take color very much for granted. I know I can have my shoes dyed to match my pink scarf. I'm tired of the color in my bathroom, so, I'll go buy a gallon of paint. It wasn't so long ago that the only dyes available were from natural sources. Plants, minerals and a few animal or insect life were the only means with which to make dyes. Rembrandt didn't go to the local art shop and buy tubes of paint. He had to grind and mix his paints from things such as lapis lazuli to make blue. Lapis Lazuli was very expensive and hard to get. Check out Rembrandt's paintings, you won't see lots of vivid blue. Purple has been reserved for the royal folk for centuries. The royal folk were the only ones who could afford it anyway. The importing of the indigo plant to Europe changed the fortunes of many people and allowed color to be more used. The indigo plant was highly valued until the discovery of chemical dyes in the 19th century.
Color and how it affects your senses
Today paint companies may hire a paint psychologist to advise what shades of colors will sell best. Color psychologists also work in the decorating field. Orange is used in restaurants, because orange increases the appetite. A good combination for restaurants is pale blue or turquoise and orange. A relaxed atmosphere and a big appetite are the perfect environment for a restaurant.
A few years ago color consultants were very much in demand to help find a color palette that would suit a person the best. I eagerly awaited my appointment with a color consultant to learn my colors were navy blue and most shades of green.
Color Red
Red is the warmest of all colors. Red is the color most chosen by extroverts and one of the top picks of males. On the negative side red can mean temper or anger. In China, red is the color of prosperity and joy. Brides wear red and front doors are often painted red. Red is Tuesday's color. Red roses symbolize passionate love. Ruby rings should be worn on the left hand. Red is the color of Mars. This planet is known as the God of War.
Red Energy
Red is associated with fiery heat and warmth. It can also mean danger (burning).
Red is the color of blood, and as such has strong symbolism as life and vitality. It brings focus to the essence of life and living with emphasis on survival. Red is also the color of passion and lust.
Put some red in your life when you want:
increased enthusiasm and interest
more energy
action and confidence to go after your dreams
protection from fears and anxieties


Color Pink
Pink is the color of universal love. Pink is a quiet color. Lovers of beauty favor pink. A pink carnation means "I will never forget you".
Pink Energy
Pink is a combination of red and white. The quality of energy in pink is determined by how much red is present. White is the potential for fullness, while red helps you to achieve that potential. Pink combines these energies. Shades of deep pink, such as magenta, are effective in neutralizing disorder and violence. Some prisons use limited deep pink tones to diffuse aggressive behaviour.
Pink provides feelings of caring, tenderness, self-worth and love, acceptance.
Put some pink in your life when you want:
calm feelings
to neutralize disorder
relaxation
acceptance, contentment
Color Brown
People who prefer brown are often conventional and orderly. The negative meaning of brown can be a repressed personality or a lazy person. Brown is the color of the earth and is associated with the material side of life.
Brown Energy
Brown can mix into many surroundings. It is a mixture of red, blue and yellow and has many shades and tones - each producing a different effect. Brown can be a stabilizing color. The red in brown gives it practical energy while the yellow and blue add mental focus energies. Too much brown can make a dull effect. Brown gives a feeling of solidity, and allows one to stay in the background, unnoticed.
Some shades of brown create a warm, comfortable feeling of wholesomeness, naturalness and dependability.
Put some brown in your life when you want:
a solid wholesome feeling
to blend with the background
a connection with natural earth and the stability this brings
orderliness and convention
Color Orange
Orange is a power color. It is one of the healing colors. It is said to increase the craving for food. It also stimulates enthusiasm and creativity. Orange means vitality with endurance. People who like orange are usually thoughtful and sincere. Lady luck's color is orange. I have been told that if a change of any kind is need in life, just burn an orange candle for 7 nights.
Orange Energy
While red is associated with fiery heat, orange is associated with the benign warmth of the sun. A dynamic color to be sure, orange offers a more thoughtful control than explosive red. Curiosity is a driving characteristic of orange, and with it comes exploration of new things.
Put some orange in your life when you want:
to spice things up when you feel time is dragging
to become more involved in something
to increase creativity
relief from things becoming too serious
Color Gold
It is no surprise that gold symbolizes wealth used wisely, but it is also the symbol of good health. People who favor the color gold are optimistic.
Gold Energy
The tibetan Buddhist believes in 5 sacred stones: the crystal for light, turquoise for infinity of sea and sky, coral for life and form, gold for the golden ray of the sun, silver for the light of the moon. Gold is intimately linked with Divinity and those gods associated with the Sun. It symbolizes wealth and success.
Put some gold in your life when you want:
increased personal power
relaxation and enjoyment of life
good health
success
Color Yellow
The shade of yellow determines the meaning. Pure, bright and sunny yellow is the easiest color to see. People who are blind to other colors can usually see yellow. Yellow is full of creative and intellectual energy. Always use yellow note pads.
Yellow symbolizes wisdom. Yellow means joy and happiness. People of high intellect favor yellow. Yellow daffodils are a symbol of unrequited love. Sunday's color is yellow-gold.
Yellow Energy
Like the energy of a bright sunny day, yellow brings clarity and awareness. The shade of yellow determines its effect: Yellow-green can mean deceit, and creates a disoriented feeling. Orange-yellow imparts a sense of establishment. Clean light yellow clears the mind, making it active and alert.
Put some yellow in your life when you want:
clarity for decision-making
relief from 'burnout', panic, nervousness, exhaustion
sharper memory and concentration skills
protection from lethargy and depression during dull weather
Color Green
Green is the color of nature, fertility, life. Grass green is the most restful color. Green symbolizes self-respect and well being. Green is the color of balance. It also means learning, growth and harmony. Green is a safe color, if you don't know what color to use anywhere use green.
Green is favored by well balanced people. Green symbolizes the master healer and the life force. It often symbolizes money. It was believed green was healing for the eyes. Egyptians wore green eyeliner. Green eyeshades are still used. You should eat raw green foods for good health. Friday is the day of green. Green jade is a sacred stone of Asia.
Green Energy
Green contains the powerful energies of nature, growth, desire to expand or increase. Balance and a sense of order are found in the color green. Change and transformation is necessary for growth, and so this ability to sustain changes is also a part of the energy of green.
Put some green in your life when you want:
a new state of balance
feel a need for change or growth
freedom to pursue new ideas
protection from fears and anxieties connected with the demands of others
Color Blue
Blue is the coolest color - the color of the sky, ocean, sleep, twilight. The ancient Egyptians used lapis lazuli to represent heaven. Blue symbolizes the Virgin Mary. A pure blue is the color of inspiration, sincerity and spirituality. Blue is often the chosen color by conservative people. Blue is the calming color. That makes it a wonderful color to use in the home, especially for babies. Blue is so soothing that is a good choice for pajamas. Dark blue is the color of truth and moderation. A blue iris means your friendship is very important to me. Wednesday's color is blue. Blue gemstones to wear to feel calm are blue sapphire and blue topaz. Lapis lazuli and azurite are said to heighten psychic power.
Turquoise is the symbol of youth, both the color and the gemstone. This color has a soothing affect. Turquoise is the color of communication. It contains the growth quality of green with the blue quality of communication. Turquoise has long been used in amulets to provide protection, health, confidence and strength.
Aqua is the color of high ideals.
Blue Energy
Blue gives a feeling of distance. Artists use it to to show perspective. This is a good way to understand the energy of the color blue - it allows us to look beyond and increase our perspective outward. It contains a cool vibration that is helpful to communication.
The vibration if blue can be used to open energy flow where it is blocked. Using blue to relax will encourage feelings of communication and peace.
Put some blue in your life when you want:
calm and relaxation to counteract chaos or agitation
to open the flow of communication
to broaden your perspective in learning new information
solitude and peace
Color PURPLE
Purple is the color of good judgment. It is the color of people seeking spiritual fulfillment. It is said if you surround yourself with purple you will have peace of mind. Purple is a good color to use in meditation.
Purple has been used to symbolize magic and mystery, as well as royalty. Being the combination of red and blue, the warmest and coolest colors, purple is believed to be the ideal color. Most children love the color purple. Purple is the color most favored by artists. Thursday's color is purple.
Violet is the color of purpose. Violet is associated with the Crown chakra (This links individual and universal).
Violet Energy
Violet is a combination of blue and red. Red is a focusing, dynamic and active energy while blue is cooling, calming and expansive. Violet brings a new dynamic to the expansion of blue and the activity of red. Red brings practicality to the undirected expansiveness of the blue, and allows more creative energy to emerge. For this reason, violet is associated with imagination and inspiration.
Violet is an important energy for those who use blue and indigo skills in the psychic field. The red in violet offers a grounding effect.
Put some violet in your life when you want:
to use your imagination to its fullest
to re-balance your life
to remove obstacles
to calm overactivity or to energize from depression
Color Indigo
Indigo is the color of the deep midnight sky. It can have a negative effect when used during a depressed state, because it will deepen the mood. Indigo symbolizes a mystical borderland of wisdom, self-mastery and spiritual realization. While blue is the color of communication with others, indigo turns the blue inward, to increase personal thought, profound insights, and instant understandings. While blue can be fast, Indigo is almost instantaneous. Inventors use indigo skills for inspirations that seem to 'come out of the blue'.
Put some indigo in your life when you want:
to focus on personal issues
to develop intuition
to step outside of everyday life for a new and interesting way of viewing a problem
solitude and inner communication
Color White
White is the color of purity. Brides wear white in many countries, because white symbolizes a virgin. White means kindness. In some cultures white is worn at funerals. White is Monday's color. White daisies are a symbol of loyal love.
White Energy
Strictly speaking, white is not a color, but the manifestation of the presence of all color - the complete energy of light. It stands for wholeness and completion. In many cultures it represents openness and truth. White has a cold quality. It can provide clarity as its energy is complete.
White has purification vibrations and can be used to clear blocks from your path.
It holds the potential to move toward every other color and this makes it a good choice for new beginnings, and development in any direction.
Put some white in your life when you want:
to clear clutter and obstacles away
to start a fresh beginning
to bring about mental clarity
purification of thoughts or actions
Color Black
Black is the most misunderstood color. A black tie dinner is very formal and elegant. Women can wear that "must have little black dress" to the black tie dinner. Yet the bad guys wear black hats. Black symbolizes death in some cultures. Native Americans thought black was good because it was the color of soil, which gives life. Saturday's color is black.
Black Energy
Black is not a color, strictly speaking. It is the absence of all color. When people speak of opposites, it is usually in terms of black and white. Black, and its opposite white, represent polarities. Black absorbs all aspects of light. While white reveals, black conceals. It has come to mean hidden, fearful or bad experience. It is linked to the unknown or the unseen.
In times of fear and uncertainty black contains the energy of the threatening unknown. In a positive state, black is seen as a restful emptiness into which anything may emerge and disappear once again. It is also mysterious, providing a sense of potential and possibility.
Put some black in your life when you want:
to become inconspicuous
to open the door to mystery
to prepare for the unknown
a restful emptiness
Color Gray
Gray is the color of sorrow. People who favor gray can be the lone wolf type or narrow-minded. Gray with more silver in it can be a very active color.
Native Americans associate gray with friendship. Gray is the symbol for security, maturity and dependability. It connotes responsibility and conservative practicality.
Gray Energy
Gray is the true neutral color. Its energy imparts void, emptiness, lack of movement, emotion, warmth and identifying characteristics. Because of this, gray can be restful. It has a detached and isolated feeling. Gray can have a cooling effect when placed next to other more vibrant colors. It has a stabilizing effect, making vibrant colors stand out while muting their vibration.
Put some gray in your life when you want:
to emphasize your willingness to comply
a neutral, non-invasive feeling
to reduce the intense energy of another color
to feel detached or isolated











M.E (INDUSTRIAL DESIGN) @ PUNJAB ENGINEERING COLLEGE University of Technology, CHANDIGARH

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