Excellent Work : Project in final stages of Completion

Dear Friends,

It's great to see your commitment and enthusiasm.
We shall be able to complete the project by 10th Nov 2011.
I always knew you all are a hardworking batch.

I appreciate your efforts.

BFN

JP Singh

Project 99% complete, Congrats to all :)

M.E (INDUSTRIAL DESIGN) @ PUNJAB ENGINEERING COLLEGE University of Technology, CHANDIGARH

Art Noveau

M.E (INDUSTRIAL DESIGN) @ PUNJAB ENGINEERING COLLEGE University of Technology, CHANDIGARH

M.E (INDUSTRIAL DESIGN) @ PUNJAB ENGINEERING COLLEGE University of Technology, CHANDIGARH

INDIA - A Potential Design Pool

Industrial Design which is principally the discipline of design for mass production has truly come of age in India. The country has begun to develop its own design sensibility that is gradually finding acceptance the world over. In recent times, Industrial design in India has gained prominence across various industries and is considered a key differentiator for any brand to succeed in a cut-throat market environment. Nowadays every industry, be it an automotive, Telecom, retail, pharma or healthcare, has started incorporating it into their DNA to bring about a radical information and attain high growth.

INCREASING ROLE OF INDUSTRIAL DESIGN

Today, design is not just a prerogative of big multinationals that have always fostered a strong design culture in their organisation. Even regional brands understand the role of design and how it adds value to their overall brand. This is primarily because India is a diverse country with regional preferences that cannot be commonised. Therefore, Design is the only strategic tool that will help the brands resonate with consumers and stay relevant in a highly competitive market.

In the past few years, India has expressed a perceptible interest in Industrial design. In fact, Innovation that has emerged from the design of a product has not only highlighted the USP(Unique Selling Proposition) of the brand, But also helped companies like Hindustan Unilever, Cavinkare, Tata Motors, Mahindra & Mahindra, Emami, Titan and Godrej view Industrial Design as strategic function in the entire product development lifecycle.

The investment in design services has escalated exponentially in the past five years. This has furthur been fuelled by the need to design exclusively for the large botton of the pyramid (BOP) segment and India’s ever increasing global presence. Tata Nano is a classic example of how Indian design has completely revolutionised in the automotive sector, form the design point of view. Nano responds to the crucial Indian design issue of affordability, safety and human dignity. Designing in affordable means of transport for an average Indian family commuting on two-wheelers is no mean challenge. Tata Nano offers an affordable design solution to meet a common man’s transportation need. It also stimulates the Indian design community to think out of the box and look at a car not just as style statement,but as a functional, safe, technologically appropriate and aesthetically pleasing product. ’Titan Edge’ the World’s slimmest watch and the Nokia 1100 phone are also the examples of how design has helped business succeed and enabled them to become market leaders in their respective industries. The introduction of I-mark, a quality tag that recognises and rewards good product designs.

FACTORS PROMOTING INDUSTRIAL DESIGN

There are several factors responsible for the emergence of industrial design in India, which has helped it become a integral part of any new brand development. India’s growing economy and increased consumer purchasing power has put a lot of pressure on brands to outperform each other at competitive costs to keep their margins intact. This has resulted in the proliferation of design services as a strategic tool for business transformation. This has been backed by the emergence of instiutions like National institute of design (NID), Industrial design Centre (IDC), India Institute of technology (IIT) and Obviously PEC University of technology ;) that have generated a large design pool, which is necessary to meet the growing industry requirements. Moreover India’s strength in technology has allowed the optimisation of the product development lifecycle through design, which has enabled companies to meet today’s complex business challenges. This has also led to India emerging as a strong R&D destination providing services ranging from research to design implementation. Quite a few companies has set up a their in house design studios in India and have brought with them best practices and knowledge of creating innovative designs. Therefore the benchmark for good design has gone up by several notches.

FUTURE PROSPECTS

Industrial design in India is surging ahead, In 2009, the Industrial design sector was approximately worth US$40 Million (not including outsourced engineering design services) and is growing at 10 per cent annually according to the CII India Design report book

The government has taken up initiatives to promote design including the creation of the design policy in India as well as establishment of the India Design Council. This will help the industry propagate good design and create awareness of its positive impact, which can help uplift the Indian society. This will in return have a positive cascading impact on design education as more students will be exposed to this discipline. Also many international design firms are setting up shops in India, which will influence in the design industry as a whole. In addition, organisations will continue to invest in industrial design; thereby increasing the valuation of their own brands. Subsequently, India will become one of the preferred destinations for design outsourcing because of its talent and ability to produce good designs optimally.

The role of Indian design firms would continue to change from doing execution work to creating intellectual capital for international as well as local companies. These design firms will help companies drive transformation through design.

Lastly, in the future design firms will also look at royalties and design licencing as a way to compensate for design services. With all these current developments and adaptations, India surely has the potential to become the next design hub soon.

Source: Industrial Source book, July 2011

Objectives of industrial design

M.E (INDUSTRIAL DESIGN) @ PUNJAB ENGINEERING COLLEGE University of Technology, CHANDIGARH

Objectives

The main objective is to train professionals that will deal with the development of objects

surrounding human beings which are industrially produced. Industrial Designers will enter the

productive area with high qualifications in the resolution of products - both static and dynamic-

in their formal, technological and usage aspects.

They are also trained to develop a critical and reflexive attitude towards their job through the

study of human beings and the environment where they work.

Contents

The syllabus is organised based on an articulation of subjects oriented to: a) Projects (Design,

Morphology, Methodology, Ergonomics); b) Human sciences (History, Sociology, Aesthetics,

Semiology); c) Science – Technology (Mathematics, Physics, technology, Costs, etc), in order

to achieve a technical and humanistic synthesis that focuses the training on creativity.

Job Opportunities

Graduates can work as:

- Designers of everyday-use objects, home appliances, tools, transport, etc.

- Advisers, technicians or planners in industries, governmental entities or private studios.

- Consultants in entities concerned with regulations, controls and / or the development of

products.

- Teachers or researchers in schools, colleges or universities

objectives of id

The main objective is to train professionals that will deal with the development of objects

M.E (INDUSTRIAL DESIGN) @ PUNJAB ENGINEERING COLLEGE University of Technology

surrounding human beings which are industrially produced. Industrial Designers will enter the

productive area with high qualifications in the resolution of products - both static and dynamic-

in their formal, technological and usage aspects.

They are also trained to develop a critical and reflexive attitude towards their job through the

study of human beings and the environment where they work.

Contents

The syllabus is organised based on an articulation of subjects oriented to: a) Projects (Design,

Morphology, Methodology, Ergonomics); b) Human sciences (History, Sociology, Aesthetics,

Semiology); c) Science – Technology (Mathematics, Physics, technology, Costs, etc), in order

to achieve a technical and humanistic synthesis that focuses the training on creativity.

Job Opportunities

Graduates can work as:

- Designers of everyday-use objects, home appliances, tools, transport, etc.

- Advisers, technicians or planners in industries, governmental entities or private studios.

- Consultants in entities concerned with regulations, controls and / or the development of

products.

- Teachers or researchers in schools, colleges or universities

, CHANDIGARH

Elements & Principles of Design

DESIGN AND COLOUR The elements and principles of design are the building blocks used to create a work of art. The elements of design can be thought of as the things that make up a painting, drawing, design etc. Good or bad - all paintings will contain most of if not all, the seven elements of design. The Principles of design can be thought of as what we do to the elements of design. How we apply the Principles of design determines how successful we are in creating a work of art. THE ELEMENTS OF DESIGN LINE Line can be considered in two ways. The linear marks made with a pen or brush or the edge created when two shapes meet. SHAPE A shape is a self contained defined area of geometric or organic form. A positive shape in a painting automatically creates a negative shape. DIRECTION All lines have direction - Horizontal, Vertical or Oblique. Horizontal suggests calmness, stability and tranquillity. Vertical gives a feeling of balance, formality and alertness. Oblique suggests movement and action SIZE Size is simply the relationship of the area occupied by one shape to that of another. TEXTURE Texture is the surface quality of a shape - rough, smooth, soft hard glossy etc. Texture can be physical (tactile) or visual. COLOUR Also called Hue VALUE Value is the lightness or darkness of a colour. Value is also called Tone THE PRINCIPLES OF DESIGN BALANCE Balance in design is similar to balance in physics A large shape close to the center can be balanced by a small shape close to the edge. A large light toned shape will be balanced by a small dark toned shape (the darker the shape the heavier it appears to be) GRADATION Gradation of size and direction produce linear perspective. Gradation of of colour from warm to cool and tone from dark to light produce aerial perspective. Gradation can add interest and movement to a shape. A gradation from dark to light will cause the eye to move along a shape. REPETITION Repetition with variation is interesting, without variation repetition can become monotonous. The five squares above are all the same. They can be taken in and understood with a single glance. When variation is introduced, the five squares, although similar, are much more interesting to look at. They can no longer be absorbed properly with a single glance. The individual character of each square needs to be considered. If you wish to create interest, any repeating element should include a degree of variation. CONTRAST Contrast is the juxtaposition of opposing elements eg. opposite colours on the colour wheel - red / green, blue / orange etc. Contrast in tone or value - light / dark. Contrast in direction - horizontal / vertical. The major contrast in a painting should be located at the center of interest. Too much contrast scattered throughout a painting can destroy unity and make a work difficult to look at. Unless a feeling of chaos and confusion are what you are seeking, it is a good idea to carefully consider where to place your areas of maximum contrast. HARMONY Harmony in painting is the visually satisfying effect of combining similar, related elements. eg.adjacent colours on the colour wheel, similar shapes etc. DOMINANCE Dominance gives a painting interest, counteracting confusion and monotony. Dominance can be applied to one or more of the elements to give emphasis UNITY Relating the design elements to the the idea being expressed in a painting reinforces the principal of unity.eg. a painting with an active aggressive subject would work better with a dominant oblique direction, course, rough texture, angular lines etc. whereas a quiet passive subject would benefit from horizontal lines, soft texture and less tonal contrast. Unity in a painting also refers to the visual linking of various elements of the work.

M.E (INDUSTRIAL DESIGN) @ PUNJAB ENGINEERING COLLEGE University of Technology, CHANDIGARH

Contemporary

M.E (INDUSTRIAL DESIGN) @ PUNJAB ENGINEERING COLLEGE University of Technology, CHANDIGARH

Art Deco

M.E (INDUSTRIAL DESIGN) @ PUNJAB ENGINEERING COLLEGE University of Technology, CHANDIGARH

Arts and craft

M.E (INDUSTRIAL DESIGN) @ PUNJAB ENGINEERING COLLEGE University of Technology, CHANDIGARH