Industrial design is a combination of applied art and applied science, whereby the aesthetics, ergonomics and usability of products may be improved for marketability and production. The role of an industrial designer is to create and execute design solutions towards problems of form, usability, physical ergonomics, marketing, brand development and sales.
The term "industrial design" is often attributed to the designer Joseph Claude Sinel in 1919 (although he himself denied it in later interviews) but the discipline predates that by at least a decade. Its origins lay in the industrialization of consumer products. For instance the Deutscher Werkbund, founded in 1907 and a precursor to the Bauhaus, was a state-sponsored effort to integrate traditional crafts and industrial mass-production techniques, to put Germany on a competitive footing with England and the United States.
Definition of industrial design
General
The objective of this area is to study both function and form, and the connection between product and the user - product as it happens in any other architecture area, being the only difference, that here the professionals that participate in the process are all specialized in small scale design, rather than in other massive colossal equipments like buildings or ships. Industrial designers do not design the gears or motors that make machines move, or the circuits that control the movement (that task is usually attributed to engineers), but they can affect technical aspects through usability design and form relationships. And usually, they partner a whole of other professionals like marketers, to identify and fulfill needs, wants and expectations.
M.E (INDUSTRIAL DESIGN) @ PUNJAB ENGINEERING COLLEGE University of Technology, CHANDIGARH
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